DIMAH
Aari Hand Embroidery
Aari embroidery work in T. Nagar, Chennai
Zardosi, stones, beads and thread work embroidered hook by hook on a traditional aari frame — dense bridal grandwork or a fine trail of motifs, drawn for your fabric.
What we make
Every hook of the needle, by hand
Aari work is embroidery done with a fine hook on fabric stretched over a frame. Motifs are drawn onto the fabric first, then worked in thread, zardosi, stones, beads and sequins.
Bridal grandwork
Dense, heavily worked designs for the muhurtham blouse or bridal outfit.
Fine motifs
A lighter trail of motifs along sleeves, necklines or borders.
Materials
Zardosi, stones, beads, sequins and silk thread, chosen with your fabric in hand.
On blouses & bridal wear
Embroidery planned together with the stitching of your blouse or bridal outfit.
Bridal Blouses →Recent looks
From the lookbook
See newer pieces on Instagram @dimahfashion.
The fitting process
From first sketch
to final fitting
Consultation
Bring your saree or fabric. Talk through the neckline, sleeves, embroidery and your budget.
Design
The design and materials — zardosi, stones, beads, thread — are agreed with you before work begins.
Making
Your piece is embroidered and stitched to your measurements.
Fitting
You try it on, and any adjustments are discussed with you.
T. Nagar, Chennai
See the materials in person
Embroidery is easier to decide on in person. The shine of zardosi, the weight of stonework and how a colour of thread sits against your fabric are hard to judge on a phone screen.
At the consultation in T. Nagar the design is discussed with your fabric in hand, so the density of the work and the materials can be chosen together before anything is drawn.
Visit the boutique
Dimah Fashion Store
63, Venkatanarayana Road, Parthasarathi Puram
T. Nagar, Chennai, Tamil Nadu 600017
Calls and WhatsApp messages are answered by Farida, the owner. Please call or WhatsApp before visiting so a time can be arranged.
Questions
Before you visit
Can you do aari work on fabric I already have?
Yes. Motifs are drawn for your fabric, so bring the fabric or garment with you to the consultation.
What is the difference between grandwork and simple aari work?
Grandwork covers more of the garment with denser stitching and heavier materials such as stones and zardosi. Simpler work uses a lighter trail of motifs. Denser work takes longer to embroider, which affects both timing and price.
Can I choose the design?
Yes. The design is discussed with you at the consultation and agreed before work begins.
How long does aari embroidery take?
It depends on the size and density of the design and on how busy the boutique is around your date. Tell us your date when you enquire and we will let you know what is realistic.
Book a Consultation
Your date is fixed.
Let's fix the look
Tell us what you are looking for and when you need it. Farida, the owner, handles calls and WhatsApp enquiries and will contact you to arrange a time to visit.
- Send the form, or message us on WhatsApp.
- Farida contacts you to arrange your visit.
- Visit the boutique in T. Nagar with your fabric and dates.
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